Mid Atlantic Vegan

Mid-Atlantic Vegan is an online resource helping diners find plant-based offerings and unique insights about where and how to work with restaurants to Veganize meat-based dishes. Their list of vegan hacks includes plant-based options and substitutions previously unknown to customers. Their motto of “compromise, not condescension” aims to include everyone, regardless of where they are on their path to veganism.

We worked with them to create an engaging and instantly recognizable identity that fell in-line with their vision for the organization.

The wordmark is bold yet simple with a fresh, bright green color palette. A clean, geometric leaf icon reinforces the organizations mission of encouraging plant-based living, while versatile enough that it can be used in a variety of applications.