Vic Aguilar

Vic Aguilar is a fitness and running coach based in Wilmington, Delaware. A multiple time ultra marathoner and Ironman, he sought to create a platform not only to share his life changing stories, but to engage and attract new clients. We developed a brand identity that reflected Vic’s personable approach to coaching, love of the outdoors and experience as an extreme distance runner. Using his initials, we created an icon that had movement and easily translated to branded merchandise. The website was kept streamlined and direct, immersing visitors immediately into Vic’s personality and coaching style. A key goal of Vic’s brand was incorporating his mantra, Once Upon a Run, into the designs and the website. That mantra gave it’s name to the journal, where he shares his inspiring journeys and transformative coaching stories with the audience. Our team designed a system within his website to streamline payments and client onboarding, so that Vic could spend less time in the office and more time training on the trails.

SERVICES

Brand Development

Identity Design

Print Collateral

Merchandise Design

Photography

Website Design and Development