The Animal Soul

The Animal Soul is a family-run company dedicated to compassionate end of life care and cremation for companion animals. The role that animals play in our lives can never be understated, so it was core to the ethos of the project that we honored the relationship between people and their pets in a way that was honest and dignified. A warm gray color palette was created to complement the calming black and white photography of the animals. Negative space was used to thoughtfully maintain a serene, elegant aesthetic. Heavy, recycled and natural textured papers are used in all print collateral to reflect the weight and importance of this service. With a peaceful and meditative approach, The Animal Soul is guided by Eastern Philosophy and ancient practices to create a true bond with their clients, providing an invaluable service during a difficult time.