The Paganista
The Paganista is a modern lifestyle brand celebrating mysticism, mythology, philosophy, psychology and spirituality, encouraging individuals to remember the original meaning of the word pagan as a connection to nature and life's interconnectedness. Our design challenge was to capture this essence, resonating with the audience while staying true to the brand's vision of modern spirituality. Using a palette of soft black and pale cream, we aimed to symbolize the duality in nature and human experience. This mirrored the brand's essence, creating a visual language for the modern spiritual enthusiast.
Embedded in The Paganista's core ethos is a commitment to sustainability and eco-friendliness, aligning with its philosophy of compassion, kindness, and mindfulness in all aspects of life. The color palette's dance of light and shadow represents not only mysticism and ritual but also the inherent duality in nature and human experience. Our design focused on creating a sustainable and flexible foundation, allowing The Paganista to grow in various directions. The packaging and branding were carefully crafted to encompass current offerings and provide room for future endeavors, including a podcast and collaborations.
SERVICES
Brand Development
Identity Design
Print Collateral
Packaging Design
Photography
Website Design and Development
